Despite what the tech pundits will have you believe, there is still a place for traditional media in your art marketing arsenal. When you need a potent device for bringing your message offline and putting it on the doorstep of your community, look no further than the press release.
Unlike social media, upon which you can publish anything you want, getting coverage in traditional media has to be earned. That means you must know how to write a press release that is well-written, newsworthy and of interest to the community of readers. Continue reading