Welcome to Part 2 of Marketing Your Art With Facebook Ads, a 3-part study on how to create a Facebook advertising campaign.
In Part 1 of this series, we examined 3 different Objectives to consider when placing paid advertisements on Facebook.
Once you have determined what you want your audience to do when they encounter your ad, it’s time to craft your campaign. Unlike many advertising vehicles, which rely on the “spray and pray” technique, Facebook has made it very easy to target a super-specific audience with your ad campaign. Continue reading