Effective Art Marketing is Not About You

Not About You

When marketing your art, it’s tempting to put the focus solely on you: “Check out my art, my show, my newsletter, my Facebook page.” However, to enjoy exponentially more effective art marketing, you need to understand this fundamental marketing truth: It’s not about YOU, it’s about THEM.

That means every marketing message you send must answer the question residing in the minds of your audience at all times: “What’s in it for me?” Continue reading