Marketing Art with Facebook Ads – Part II: Crafting Your Campaign

How to use Facebook ads

Welcome to Part 2 of Marketing Your Art With Facebook Ads, a 3-part study on how to create a Facebook advertising campaign.

In Part 1 of this series, we examined 3 different Objectives to consider when placing paid advertisements on Facebook.

Once you have determined what you want your audience to do when they encounter your ad, it’s time to craft your campaign. Unlike many advertising vehicles, which rely on the “spray and pray” technique, Facebook has made it very easy to target a super-specific audience with your ad campaign. Continue reading

Is Social Media Really Meant for Business?

Social Media for Business

By definition, social media is a tool used to socialize. Platforms like Twitter, Facebook, YouTube, Pinterest and Instagram allow people to connect, comment and share with friends, colleagues and acquaintances and interact online despite geographical boundaries.

Quite frankly, the majority of the people who are using these social media platforms daily are NOT there to discuss business (LinkedIn would be the exception to this rule). Creative Entrepreneurs must keep this in mind if they decide to implement these platforms in their marketing strategies. After all, you don’t want to come off as a used-car salesman crashing a cocktail party. Continue reading

4 Lessons Learned from a Failed Business Venture

Lessons Learned from Failure

Several years ago, I attempted to launch a line of graphic apparel that never quite took off. I was trying to reach a national audience, so I put all my eggs in the online marketing basket. When things stalled out, I ended up revamping my concept.

After several more tweaks, more time and more learning, I ended up with a business concept that finally felt solid. To my surprise, it was completely different than the idea I started out with. It’s a different offering aimed at a different audience for a different purpose. Continue reading