Marketing Art with Facebook Ads – Part III: Measuring Your Results

Facebook Advertising Pt. 3

Welcome to Part 3 of Marketing Your Art With Facebook Ads, a 3-part study on how to promote your art using Facebook ads.

In Part 1 of this series, we outlined 3 different objectives to consider when placing paid advertisements on Facebook.

In Part 2 of this series, we explained how to create your ad, target your audience and set your budget.

Part 3 is all about measurement. After all, when it comes to any advertising, you won’t know what works and what doesn’t if you don’t measure your results. Continue reading

Marketing Art with Facebook Ads – Part II: Crafting Your Campaign

How to use Facebook ads

Welcome to Part 2 of Marketing Your Art With Facebook Ads, a 3-part study on how to create a Facebook advertising campaign.

In Part 1 of this series, we examined 3 different Objectives to consider when placing paid advertisements on Facebook.

Once you have determined what you want your audience to do when they encounter your ad, it’s time to craft your campaign. Unlike many advertising vehicles, which rely on the “spray and pray” technique, Facebook has made it very easy to target a super-specific audience with your ad campaign. Continue reading