Marketing Art with Facebook Ads – Part III: Measuring Your Results

Facebook Advertising Pt. 3

Welcome to Part 3 of Marketing Your Art With Facebook Ads, a 3-part study on how to promote your art using Facebook ads.

In Part 1 of this series, we outlined 3 different objectives to consider when placing paid advertisements on Facebook.

In Part 2 of this series, we explained how to create your ad, target your audience and set your budget.

Part 3 is all about measurement. After all, when it comes to any advertising, you won’t know what works and what doesn’t if you don’t measure your results. Continue reading

Marketing Art with Facebook Ads – Part II: Crafting Your Campaign

How to use Facebook ads

Welcome to Part 2 of Marketing Your Art With Facebook Ads, a 3-part study on how to create a Facebook advertising campaign.

In Part 1 of this series, we examined 3 different Objectives to consider when placing paid advertisements on Facebook.

Once you have determined what you want your audience to do when they encounter your ad, it’s time to craft your campaign. Unlike many advertising vehicles, which rely on the “spray and pray” technique, Facebook has made it very easy to target a super-specific audience with your ad campaign. Continue reading

Marketing Your Art with Facebook Ads – Part I: Objectives

Marketing Art with Facebook Ads

I’ve wanted to try Facebook Ads for a long time but have never had the right reason to do so. I could have experimented with advertising the marketing consulting business I’ve been running the past few years, but Facebook was not the right tool to reach my buying audience. So I waited.

However, when I recently published my art marketing book Death To The Starving Artist, it was a no-brainer to use FB ads to drive targeted traffic to my book’s website. I started with a 3 week ad campaign, and it was a great experiment that taught me a ton of great lessons and insights. Continue reading

Trying to Make #Hashtags Happen

The Cast of Mean Girls

In the movie, “Mean Girls,” one of the characters is trying to get her new slang word, “fetch,” to catch on among her peers as a replacement for “awesome.” She fully commits to dropping her new term at every opportunity, until one of her friends finally snaps, “Stop trying to make ‘fetch’ happen! It’s not going to happen!”

I was reminded of this scene while reading the latest issue of GQ magazine and seeing over half a dozen print ads that include hashtags–to various degrees of prominence–that each brand is trying to “make happen.” Continue reading

Is Social Media Really Meant for Business?

Social Media for Business

By definition, social media is a tool used to socialize. Platforms like Twitter, Facebook, YouTube, Pinterest and Instagram allow people to connect, comment and share with friends, colleagues and acquaintances and interact online despite geographical boundaries.

Quite frankly, the majority of the people who are using these social media platforms daily are NOT there to discuss business (LinkedIn would be the exception to this rule). Creative Entrepreneurs must keep this in mind if they decide to implement these platforms in their marketing strategies. After all, you don’t want to come off as a used-car salesman crashing a cocktail party. Continue reading