Nikolas Allen Interviewed by AuthorRise

interview with author nikolas allen

The business of being an author is tough and AuthorRise is here to help. They offer a set of tools for authors that connects social marketing outreach to results and uses data to help determine what sells books and what doesn’t.

I was interviewed for their blog and they asked seven great questions about writing, reading, marketing and self-publishing. Here’s how the conversation went: Continue reading

A Lesson in Transparency from the Red Hot Chili Peppers

RHCP-feat

Did you watch the 2014 Super Bowl? I did. Not because I’m a huge football fan. In fact, I didn’t watch any of the games leading up the the Big Event. I watched because I’m an Ad Geek.

I’ve enjoyed a 20-year career in advertising, a field in which it’s practically mandatory to keep tabs on which agencies are concocting the best creative concepts and which brands are willing to shell out $4 million to land a 30-second spot during the game. Continue reading

How to Write a Press Release That Gets You Ink

"Extra! Extra!" by Nikolas Allen

Despite what the tech pundits will have you believe, there is still a place for traditional media in your art marketing arsenal. When you need a potent device for bringing your message offline and putting it on the doorstep of your community, look no further than the press release.

Unlike social media, upon which you can publish anything you want, getting coverage in traditional media has to be earned. That means you must know how to write a press release that is well-written, newsworthy and of interest to the community of readers. Continue reading

Effective Art Marketing is Not About You

Not About You

When marketing your art, it’s tempting to put the focus solely on you: “Check out my art, my show, my newsletter, my Facebook page.” However, to enjoy exponentially more effective art marketing, you need to understand this fundamental marketing truth: It’s not about YOU, it’s about THEM.

That means every marketing message you send must answer the question residing in the minds of your audience at all times: “What’s in it for me?” Continue reading

Marketing Art with Facebook Ads – Part III: Measuring Your Results

Facebook Advertising Pt. 3

Welcome to Part 3 of Marketing Your Art With Facebook Ads, a 3-part study on how to promote your art using Facebook ads.

In Part 1 of this series, we outlined 3 different objectives to consider when placing paid advertisements on Facebook.

In Part 2 of this series, we explained how to create your ad, target your audience and set your budget.

Part 3 is all about measurement. After all, when it comes to any advertising, you won’t know what works and what doesn’t if you don’t measure your results. Continue reading

Marketing Art with Facebook Ads – Part II: Crafting Your Campaign

How to use Facebook ads

Welcome to Part 2 of Marketing Your Art With Facebook Ads, a 3-part study on how to create a Facebook advertising campaign.

In Part 1 of this series, we examined 3 different Objectives to consider when placing paid advertisements on Facebook.

Once you have determined what you want your audience to do when they encounter your ad, it’s time to craft your campaign. Unlike many advertising vehicles, which rely on the “spray and pray” technique, Facebook has made it very easy to target a super-specific audience with your ad campaign. Continue reading

Art Marketing Book Signing Event a Sweet Success

Nikolas Allen with Kathleen Hansen

On September 27th, I teamed up with Village Books for a book signing event that took place in downtown Mt. Shasta during 4th Friday Art Walk.

I brought a fat stack of art marketing books, a handful of day-glow sharpies, a pink life-size skull, a stack of email signup forms and one sexy carnival barker for a superfun night of connecting with the creative community. Continue reading

Marketing Your Art with Facebook Ads – Part I: Objectives

Marketing Art with Facebook Ads

I’ve wanted to try Facebook Ads for a long time but have never had the right reason to do so. I could have experimented with advertising the marketing consulting business I’ve been running the past few years, but Facebook was not the right tool to reach my buying audience. So I waited.

However, when I recently published my art marketing book Death To The Starving Artist, it was a no-brainer to use FB ads to drive targeted traffic to my book’s website. I started with a 3 week ad campaign, and it was a great experiment that taught me a ton of great lessons and insights. Continue reading

Stocking Local Venues with Art Marketing Books

"Death to the Starving Artist" by author Nikolas Allen Mt. Shasta, CAHot Off The Press: “Death To The Starving Artist” by author Nikolas Allen

A fresh batch of art marketing books arrived on my doorstep last week, and I immediately concocted a list of nearby venues that would be interested in carrying books by local authors.

Since my book, Death To The Starving Artist – Art Marketing Strategies For A Killer Creative Career is written specifically for artists rather than general readers, I wanted to target alternative venues such as art spaces, galleries and gift stores in addition to traditional bookstores. Continue reading

Is Social Media Really Meant for Business?

Social Media for Business

By definition, social media is a tool used to socialize. Platforms like Twitter, Facebook, YouTube, Pinterest and Instagram allow people to connect, comment and share with friends, colleagues and acquaintances and interact online despite geographical boundaries.

Quite frankly, the majority of the people who are using these social media platforms daily are NOT there to discuss business (LinkedIn would be the exception to this rule). Creative Entrepreneurs must keep this in mind if they decide to implement these platforms in their marketing strategies. After all, you don’t want to come off as a used-car salesman crashing a cocktail party. Continue reading