I’ve wanted to try Facebook Ads for a long time but have never had the right reason to do so. I could have experimented with advertising the marketing consulting business I’ve been running the past few years, but Facebook was not the right tool to reach my buying audience. So I waited.
However, when I recently published my art marketing book Death To The Starving Artist, it was a no-brainer to use FB ads to drive targeted traffic to my book’s website. I started with a 3 week ad campaign, and it was a great experiment that taught me a ton of great lessons and insights. Continue reading
Hot Off The Press: “Death To The Starving Artist” by author Nikolas Allen
A fresh batch of art marketing books arrived on my doorstep last week, and I immediately concocted a list of nearby venues that would be interested in carrying books by local authors.
Since my book, Death To The Starving Artist – Art Marketing Strategies For A Killer Creative Career is written specifically for artists rather than general readers, I wanted to target alternative venues such as art spaces, galleries and gift stores in addition to traditional bookstores. Continue reading
In the movie, “Mean Girls,” one of the characters is trying to get her new slang word, “fetch,” to catch on among her peers as a replacement for “awesome.” She fully commits to dropping her new term at every opportunity, until one of her friends finally snaps, “Stop trying to make ‘fetch’ happen! It’s not going to happen!”
I was reminded of this scene while reading the latest issue of GQ magazine and seeing over half a dozen print ads that include hashtags–to various degrees of prominence–that each brand is trying to “make happen.” Continue reading
It’s not easy for me to find a good hair stylist. While most guys aren’t too picky about who cuts their hair, I demand a super-hip razor-shag cut befitting of a rock star. That’s just the way I roll.
Now, in a big city, I could walk into any salon and find a stylist who gives good rock star, but I’m in a small town where salons and mad hipster steelo are mutually exclusive. Just about two years ago, I did manage to find a stylist who knew her way around a razor and, while her cuts were inconsistent, they were more than acceptable. Continue reading