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Death to the Starving Artist Cover

Art Marketing Book by Author Nikolas Allen

Buy Art Marketing Book by Nikolas Allen

EACH YEAR, art schools across the country spit countless artists into society who have been trained well at their craft but lack the tactical, strategic knowledge necessary to turn their craft into a sustainable business.

Too many artists accept the flawed maxim that art and commerce don’t mix. They adopt the antiquated “starving artist” paradigm, which is a lie that only perpetuates self-limiting beliefs.

With Death To The Starving Artist – Art Marketing Strategies for a Killer Creative Career, contemporary pop artist, marketing expert and author Nikolas Allen aims to kill this outmoded paradigm once and for all.

In the book, Allen guides readers through a proprietary model of using the Right Tools to reach the Right Audience with the Right Message in an effort to educate, encourage and inspire ambitious artists with ideas, insights, and resources that will empower them to succeed in their creative field.

Artists–This Book Will Teach You:

• How to define your own version of success
• How to plan your career roadmap
• How to talk about yourself without feeling like a dork
• How to discuss your work without putting listeners to sleep
• How to create meaningful marketing messages that intrigue your target audience
• How to select exhibition opportunities appropriate to your goals
• How to properly target individuals & organizations that will boost your visibility
• How to choose online platforms that are right for you
• How to build an awesome online presence that humans AND robots will love
• How to rock your social media platforms with unique, compelling content
• How to implement selective offline tactics
• How to grow your list at openings and events
• How to build your brand and grow your business
• PLUS: Free ‘DTSA Workbook’ helps you craft art marketing strategy as you read
• And much, much more!

As a life-long artist himself, Nikolas Allen knows that creative individuals face unique challenges, yet he refuses to coddle fragile egos. This book is jam packed with strategic, practical knowledge, tips, stories, examples and insights written in a fresh, bold voice full of humor, experience and tough love.

Videos From The Author

Author Nikolas Allen discusses how his art marketing book, “Death To The Starving Artist,” will benefit ambitious artists.

Special holiday message from Nikolas Allen, author of “Death To The Starving Artist” art marketing book – a perfect gift for the ambitious artist in your life.


Ready to turn your art hobby into an art career?

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Buy Art Marketing Book by Nikolas Allen

Price: $14.95 (+Shipping)


Publication Date: June 29, 2013
ISBN/EAN13: 1490468560/9781490468563
Page Count: 228
Binding Type: US Trade Paperback
Trim Size: 5.5″ x 8.5″
Language: English
Categories: Art Business/Marketing
Description: Art Marketing Book by Nikolas Allen

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